Agri & E-Commerce Venture
Ruralbasket is committed to the vision of increasing the revenue of farmers and promote naturally grown products to the next generation.
Rural Basket is an online/offline platform to supply traditional groceries through their unique click and mortar model. The startup’s mission is to create 10,000 Ruralpreneurs and open 100 franchise stores across Tamil Nadu by 2025. RuralBasket offers about 15 categories and 500+ SKUs of pesticide-free, healthy, and “traditional” groceries, including daily needs items like rice, dals, millets, spices, oil, and other eatables as well as ready mixes, native snack baskets, home and beauty products, and the occasional handicrafts sourced from rural artisans.
The startup has partnered with over 15 Farmer Producer Organisations (FPOs) and 50 women Self Help Groups (SHGs) across Tamil Nadu to source a wide variety of “traditional” organic products..