Farmers Fresh Zone
Farmers Fresh Zone, a Kochi-based Agri-tech Startup, is creating a new path in the marketing of organic vegetables produced by small-scale farmers in five districts of Kerala. The company offers the 200+ farmers in this network an online platform to sell their produce without the intervention of middlemen, thereby ensuring a reasonable price for the produce. Farmers Fresh Zone was founded by Pradeep PS, a graduate in computer science. Coming from an agriculture background, Pradeep realized the need for proper marketing of agriculture produce when he noticed some of his family members themselves were finding it difficult to sell their produce at a reasonable price. This prompted Pradeep to explore the possibilities of e-commerce for marketing the produce of farmers. Thus was born Farmers Fresh Zone.
Farmers from Thrissur, Idukki, Pathanamthitta, Palakkad and Wayanad are now part of this network. The company also conducts market studies and alerts farmers regarding the prices. This helps them to produce what customers are looking for. Through door delivery and sale through outlets, products are delivered to the customer within 24 hours of harvesting, doing away with the need for cold storage or freezer facilities. Currently, the company is reaching out to 10,000 customers in Kochi city alone through door delivery and four outlets.